Basics of Adobe Analytics Data Collection
From accessing a page to making data available in Adobe Analytics: Client requests a webpage from the server (visitor tries to access a webpage, request is made to the server) Web server returns the page with content, images, etc. along with analytics/marketing codes Page loads the Adobe analytics code executes Cookie existence is verified, if not, new cookie is generated (depending on the implementation first or third party cookie is set An image request is sent to Adobe Analytics data collection server which contains the variables and values for the particular page Adobe now returns a transparent pixel image to the page Adobe servers store the data and process it to your report suite(s) Now the data can be accessed by logging to web browser Adobe Analytics Workspace can used to create insightful reports Steps to equip your site to collect data: Script tag your appmeasurment.js in the head section // Base file Add Traffic Variables // Page code Add Conversion Variables // Page cod